Shadowtek Front Desk Your AI front desk for DMs and texts

The business that replies first gets the booking. Make sure it is yours.

An AI sales agent that replies in seconds on Instagram, Facebook, WhatsApp, SMS and your website. From $129 a month inc GST. It qualifies the lead, handles the questions and gets them booked, at 9pm on a Saturday or 9am on a Monday. Built, run and tuned by Shadowtek.

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AI

Clinic assistant

Replying now · Instagram DM

After hours
  1. Hi, do you do remedial massage? How much for an hour? Sat 8:47pm
  2. Hi! I'm the clinic's AI assistant. Yes, a 60-minute remedial is $110 and most health funds rebate on the spot. Is it for a specific niggle or general tightness? Sat 8:47pm
  3. Lower back. Been sore since gardening last weekend Sat 8:49pm
  4. That's a common one. Sarah has Monday 7:30am or Tuesday 5:15pm free. Want me to lock one in? Sat 8:49pm
  5. Tuesday 5:15 please Sat 8:50pm
  6. Done. Tuesday 5:15pm with Sarah. I'll text you a reminder Monday evening. Sat 8:50pm
Booked Tue 5:15pm · Remedial 60 · Sarah · reminder scheduled
Illustrative conversation. Your agent uses your prices, staff and tone.

Answers on

  • Instagram
  • Facebook
  • WhatsApp
  • SMS
  • Website chat
  • Email
What we solve

Every busy front desk has the same six problems.

You are already paying for these enquiries through ads, posts and word of mouth. These are the six places they slip away, and what the agent does about each one.

  1. The problem

    Your hands are full when the message lands

    You have foils in, a client on the table or a fade half done, so the enquiry sits there until the appointment ends.

    What we do

    The agent replies within seconds on Instagram, Facebook, WhatsApp, SMS and your website while your team keeps working.

  2. The problem

    The first business to reply gets the booking

    People message two or three places at once. The one that answers properly first wins, and the rest never hear back.

    What we do

    It answers at any hour, asks the questions your front desk would ask, and offers real open times or sends your booking link.

  3. The problem

    Your evenings go on catching up on messages

    Every unanswered DM from the day becomes a job for after dinner, or a guilty feeling at 10pm.

    What we do

    Routine questions and bookings are handled as they arrive. You get a morning summary and only the conversations that need you.

  4. The problem

    Enquiries go quiet and nobody chases them

    Most people who ask a price do not say no. They get busy, and nobody sends the second message.

    What we do

    It sends up to three polite follow-up rounds until they book or say no thanks. If there is still no reply, it stops.

  5. The problem

    No-shows leave holes in the diary

    A forgotten appointment is an empty slot you were already paying staff to cover.

    What we do

    Reminders go out before every appointment, and anyone who cannot make it is offered a new time in the same conversation.

  6. The problem

    You do not want to replace your front desk

    Your regulars like your people. A robot taking over every conversation is the last thing you want.

    What we do

    Your team keeps answering first. The agent covers the messages they cannot get to, and steps back the moment someone replies.

What it does

A salesperson who never misses a message.

There are no button menus or scripts to click through. The agent reads every message in context, answers from your own material and works towards the booking.

Replies in seconds, around the clock

Every message answered while the lead is still on their phone. Reply pacing is tuned per business so it reads like a person, not a vending machine.

Qualifies like your best salesperson

Asks about budget, timing, location and fit, in your words. Good leads move to a booking. Poor fits get a polite, useful answer and do not clog your diary.

Books inside the conversation

With Google Calendar it offers real open times and confirms in the chat, per staff member, room or service. On Fresha, Timely, Cliniko or similar, it sends your booking link at the right moment.

Follows up without nagging

Up to three follow-up rounds over the following days: a check-in, something useful, then a last respectful message. If there is still no reply, it stops.

Turns comments into conversations

Someone comments a keyword, or anything at all, on a post, reel or ad. The agent replies publicly, opens a DM and takes it from there. Story replies work the same way.

Understands voice notes and photos

Transcribes voice notes, looks at photos and reads PDFs customers send, then answers about what is in them instead of asking them to call.

Sends the right thing back

It sends price lists, menus, brochures and before-and-after shots from your media library the moment the customer asks.

Knows when to hand over

Passes anything that needs a person to your team with the full context. Reply yourself and the AI steps back on that contact until you hand it back.

One inbox for every channel

Instagram, Facebook, WhatsApp, SMS, website chat and email land in one place for the whole team, with every contact tagged and tracked.

A morning summary

Each morning you get yesterday across every channel: who enquired, what was booked, and what needs you.

Gets better every month

We study the conversations that turned into bookings and tune the agent towards them. Ad conversations can report back to Meta so your campaigns optimise for real leads.

Connects to your stack

Google Calendar, HubSpot, Google Sheets, Slack, booking systems, website forms and Facebook lead ads, plus webhooks, n8n and Make for everything else.

Built for appointment businesses

From first message to the next booking.

Your front desk does three jobs: fill the diary, keep it full, and bring people back. The agent does all three in the channels your clients already message you on.

Stage 1

Before the booking

  • Answers price, length and availability questions from your own service menu
  • Turns comments on your posts and reels into private conversations
  • Replies to form fills and Facebook lead ads by SMS or WhatsApp within a minute
  • Asks the questions your front desk would ask, then offers open times or your booking link

Stage 2

Around the appointment

  • Confirms the booking in the chat, or hands over your booking link
  • Sends a reminder before the appointment
  • Offers a new time when someone replies that they cannot make it
  • Sends the forms, directions or prep notes the client needs

Stage 3

After the visit

  • Asks happy clients for a Google review
  • Prompts the rebooking when the next visit is due
  • Wakes up past enquiries and lapsed clients with an offer worth replying to
  • Answers product and aftercare questions, and suggests the add-on that fits

Made for

  • Physio and allied health
  • Aesthetics and skin clinics
  • Beauty salons
  • Hair salons
  • Barbershops
  • Massage and wellness

Also works for

  • Real estate agents
  • Coaches and courses
  • Trades and home services
  • Professional services
  • Online stores
  • Restaurants and venues
How Managed works

Live in 14 business days. Better every month after.

The clock starts the day we receive your channel access and content. If we miss the date, your first month is free.

  1. 1

    Missed-enquiry audit

    Strategy call

    We look at the last 30 days of your DMs together and count what went unanswered or late. You see the leak before you spend a dollar.

  2. 2

    Build

    Days 1–7

    We train the agent on your services, prices, staff, policies and tone, connect your channels and calendar, and handle Meta and SMS registration.

  3. 3

    Test and sign-off

    Days 7–10

    We throw your hardest real questions at it, fix what needs fixing, and you approve every answer it will give before a customer sees it.

  4. 4

    Launch

    By day 14

    The agent goes live on every channel, the comment-to-DM campaign starts, and the week-one revival campaign goes out to past enquiries.

  5. 5

    Tune every month

    Ongoing

    We read the conversations, tighten the answers that lost bookings and send you the report. Every quarter we build a new campaign or automation.

Try it yourself

Skip the sales pitch. Message our front desk.

Our website chat, Messenger, Instagram and WhatsApp are answered by the same platform yours will run on. Ask what it costs, push back on the price, try to book a time. What you experience is what your customers get, trained on your business instead of ours.

Chat here now Chat on Messenger Chat on Instagram Chat on WhatsApp

It replies in seconds, day or night, and tells you it is an AI in its first message.

Want to see it answering on your own website? Ask it.

Things to try

Pricing

Your front desk, done for you.

One monthly price with no lock-in and two promises that put the risk on us. All prices in AUD and include GST.

Managed

Done for you

We build it, launch it and keep tuning it. You see the bookings in your calendar.

$397 /month

plus $497 one-off setup

Month to month · 1,500 AI replies a month included

Book a strategy call

Founding clients · 10 spots

The first 10 Managed clients pay $297 a month instead of $397, locked for 12 months. In return, you agree to let us publish your results as a case study once your agent has been live for 90 days.

Our two promises

  • Live in 14 business days

    If your agent is not live within 14 business days of us receiving your channel access and content, your first month is free.

  • 30-day money back, setup included

    If you are not happy within 30 days of going live, tell us and we refund everything you have paid, including the setup fee.

What is included

  • Conversation strategy and an agent trained on your services, prices and tone
  • Instagram, Facebook, WhatsApp, SMS and website chat connected, plus email if you need it
  • Meta business verification and SMS sender registration handled for you
  • In-chat booking with Google Calendar, or your Fresha, Timely or Cliniko link, with reminders
  • Follow-up sequences and no-show rebooking
  • A comment-to-DM campaign on your posts and reels at launch
  • Monthly review of real conversations and agent tuning
  • A new campaign or automation built every quarter
  • Monthly report with the number of bookings the agent made
  • Priority support from the Australian team that built it

Also included

  • Missed-enquiry audit

    Before you sign anything, we go through the last 30 days of your DMs and show you how many enquiries went unanswered or were answered late.

  • Week-one revival campaign

    In your first week we message past enquiries and opted-in customers, so the first bookings arrive in week one, not month one.

  • Google review requests

    After a completed appointment the agent asks happy customers for a review, at the moment they are most likely to leave one.

We launch 4 Managed clients a month so every launch gets the time it needs.

Prefer to run it yourself?

Self-Managed

The full platform under the Shadowtek brand, run by your team.

  • Paste your website and the agent drafts itself in minutes
  • Step-by-step setup guide for every channel
  • Unlimited agents, contacts and automations
  • In-chat booking, follow-ups, comment-to-DM and broadcasts
  • One shared inbox for every channel
  • Help docs and email support, business hours AEST
  • Move up to Managed any time
$129 /month

No setup fee · 14-day free trial

Month to month · 500 AI replies a month included

Start your 14-day free trial
  • Extra AI replies are $62.50 per 1,000 on either plan. A reply is one AI turn, however many messages the customer sends.
  • SMS and WhatsApp delivery fees are charged by the carrier and passed through at cost. Instagram, Messenger and website chat have no per-message fee.
  • Both promises apply to Managed and are in addition to your rights under Australian Consumer Law.
The rules it runs by

Safe to put in front of your best clients.

The fastest way to lose a client is an AI that makes something up. Every agent we build ships with these rules switched on.

It says it is AI

The first reply tells the customer they are chatting with your AI assistant. After that the conversation carries on as normal.

It only says what you told it

Answers come from your services, prices and policies. It does not invent a treatment you do not offer or a price you never set.

Your team can step in at any time

Reply to any conversation and the AI steps back on that contact. Clinical or sensitive questions are passed to a person with the full history.

Opt-in messaging only

Broadcasts go to people who contacted you or opted in, with a way to opt out, in line with the Spam Act 2003.

Your data, stored properly

Conversations live on dedicated servers in the EU, encrypted in transit, and you can export your contacts and history at any time.

Your name on everything

Customers see your business, your tone and your branding. The agent speaks as your front desk.

FAQ

Questions owners ask us.

Is this just another chatbot? +
There are no button menus or scripted decision trees. The agent reads each message in full context, answers from your own material, asks the questions you would ask, and moves the conversation towards a booking or a sale. It remembers each contact on each channel, so a lead who comes back weeks later picks up where they left off.
Will my customers know they are talking to AI? +
Yes, and we set every agent up that way. The first reply mentions, naturally, that it is an AI assistant for your business, then the conversation carries on as normal. Being upfront builds trust and keeps you on the right side of consumer law.
What happens when it does not know the answer? +
It answers only from what you have given it, and can check your website live for anything that changes often. When a question needs a person, it collects the details and hands the conversation to you in the same inbox. The moment you reply yourself, the AI pauses on that contact until you hand it back. You can also have it alert you on high-value or stuck conversations.
Which channels does it work on? +
Instagram DMs, comments and story replies, Facebook Messenger and comments, WhatsApp, SMS and website chat, with email (currently in beta) and Telegram available if your customers use them. Everything lands in one shared inbox. It is text only: it does not make or take phone calls.
Can it book straight into my calendar? +
Yes. It offers real open times from Google Calendar and confirms the booking inside the chat, so the customer never clicks away to a booking page. You set durations, working hours, buffers and limits per service, map staff or rooms to their own calendars, and confirmations and reminders go out automatically. If you book through Fresha, Timely, Kitomba, Cliniko or similar, it sends your booking link instead, and we check whether a direct connection is possible on the strategy call.
Can it understand voice notes and photos? +
Yes. It transcribes voice notes, looks at photos, and reads PDFs and documents customers send, then replies about what is actually in them. It can also send your own media back, like a price list, menu or before-and-after shot.
Do I need a CRM? +
You do not need one. Contacts, tags and a simple deal pipeline are built in, and every booking the agent makes is logged with where the lead came from and what they said. If you already use HubSpot, Google Sheets, Slack or another tool, we connect it through native integrations, webhooks or automation platforms like n8n and Make.
Can I message my whole contact list? +
You can message people who have contacted you or opted in, such as past customers and old enquiries, and the AI handles every reply. We do not run cold blasts to bought lists. They breach the Spam Act 2003, and they get WhatsApp and SMS numbers blocked. Every broadcast we set up includes a way to opt out.
Where is my customer data stored? +
Conversations, contacts and bookings are stored on dedicated servers in the European Union, encrypted in transit. AI replies are generated by Anthropic's Claude through its commercial API, which does not train on your data, and voice notes and video are processed by Google models. Some of that processing happens outside Australia, and we are happy to walk your compliance contact through it.
What is the difference between Managed and Self-Managed? +
Same platform, different amount of us. On Managed we design the conversations, connect everything, launch your campaigns and tune the agent every month from your real conversations. On Self-Managed you set it up with our step-by-step guide, run it yourself, and get help docs and email support when you need them.
How long until it is live? +
Managed agents go live within 14 business days of us receiving your channel access and content, or your first month is free. Most of that time goes on Meta business verification, SMS sender registration and getting your content right. Self-Managed accounts can be answering messages the same day.
What if it is not right for us? +
On Managed, tell us within 30 days of going live and we refund everything you have paid, setup fee included. Self-Managed starts with a 14-day free trial, and you can cancel any month after that. Self-Managed billed yearly comes with a 90-day money-back guarantee.
Am I locked in? +
There is no lock-in. Both plans are month to month, and Self-Managed can also be paid yearly at a lower rate. Founding clients keep their $297 rate for 12 months, and can still cancel any month. Your contacts and conversation history are yours, and you can export them at any time.
What do I need to have ready? +
An Instagram business account linked to a Facebook Page if you want Instagram and Messenger, a Google Calendar or your booking system link, and your price list, services and common questions. If you do not have a website, we can train the agent from documents instead.

Find out how many bookings your inbox missed last month.

Book a 30-minute strategy call. We run the missed-enquiry audit with you, show you what the agent would have said, and tell you which plan fits.

Book a strategy call See pricing