Human-led. Agent-powered.
Your judgment stays in control. The agents do the heavy lifting — taking actions, completing tasks, and running your processes end-to-end. Built on Claude, wired to your tools, designed around exactly how you operate.
Built on proven foundations
A chatbot answers questions.
An agent gets things done.
Most "AI for business" is a wrapper around ChatGPT with your logo on it. That's not what we build. We build agents — systems with memory, tools, and the ability to take real actions inside your business.
Generic chatbot
Answers questions. Forgets everything. Knows nothing about your business. Requires full re-prompting every session.
AI copilot / assistant
Suggests and autocompletes. Still needs a human to execute every step. Saves minutes, not hours.
Agentic system
Takes actions. Uses your tools. Completes multi-step tasks end-to-end. Operates autonomously on defined workflows.
Generic AI doesn't know your business.
And it never will — unless someone builds it for you.
Off-the-shelf tools are built for everyone
ChatGPT, Copilot, generic chatbots — tuned for the average. They don't know your pricing, your clients, your process, or your industry quirks.
SaaS subscriptions stack up, deliver little
Another AI platform means another login, another integration, another monthly fee — for something that still can't answer a question about your own business.
Your leads still fill out dumb forms
Contact forms are a dead end. No qualification, no personalisation, no instant value — just an email into a void. Your competitors are already doing this better.
Your team's best time goes to repetitive admin
Proposals, onboarding emails, status updates, report generation — tasks that follow the same pattern every time but still eat hours of human attention every week.
No one is building this for small business
Enterprise AI is for enterprise budgets. The SME market gets chatbot builders and prompt packs. We build the real thing — at a scope that makes sense for your size.
Two things. Both bespoke.
We build AI systems for the inside of your business, and AI flows for the front of it.
Your business, with an AI that actually knows it.
Custom Claude environments built around your workflows. Commands, skills, and context all tuned to how your business operates. A team member that knows your services, your clients, your tone — and works at the speed of thought.
- ✓Custom slash commands for your most repeated tasks
- ✓Connected to your CRM, billing, calendar, and email
- ✓Built-in brand voice and deep business context
- ✓Automates onboarding, proposals, reporting, and comms
- ✓Runs in your environment — you own everything
- ✓Multi-agent orchestration for complex workflows
Replace your contact form with something that actually converts.
Smart conditional flows that guide visitors through a branded experience — asking the right questions, branching on their answers, generating a personalised report by email. Leads qualify themselves and arrive pre-briefed.
- ✓Multi-step conditional logic — not a chatbot widget
- ✓AI-generated personalised report delivered by email
- ✓Pre-qualifies leads before they reach your inbox
- ✓Embeds into your Astro or WordPress site natively
- ✓Captures leads at peak intent — high perceived value
- ✓CRM and email automation on submission
Not every model is built for business.
We chose Claude by Anthropic deliberately — and we run it ourselves before recommending it to anyone.
Best-in-class reasoning
Claude handles complex, multi-step instructions without losing context. It follows nuanced business logic, maintains tone across long tasks, and knows when to ask rather than assume.
Safety-first architecture
Anthropic's Constitutional AI research means Claude is honest, helpful, and bounded. It won't hallucinate confidently, won't leak context between sessions, and won't act outside defined guardrails.
Built for agentic use
Claude's API and MCP (Model Context Protocol) support make it the ideal backbone for autonomous agents — tools, memory, multi-agent orchestration, and real-world integrations all work cleanly.
We didn't read about this.
We built it for Shadowtek first.
Every system we offer a client, we run ourselves daily. These are real tools in production.
EVA
Executive Assistant & Chief of Staff
EVA runs the business with us — triaging email, sweeping the support queue, drafting client replies in our voice, watching infrastructure, and surfacing what needs a decision. Scheduled around the clock, escalates the right things, and never sends without approval.
And the rest of the toolkit
/new-project
Scaffolds a new client project with full brand and tech context in seconds — Astro config, CLAUDE.md, git structure, all in one command.
click to run →
/brand-guidelines
Generates on-brand copy, colour usage, and tone guidance on demand — for Shadowtek or any client, instantly.
click to run →
/commit
Writes structured, semantic git commits following our conventions automatically — reads the diff, writes the message.
click to run →
WHMCS integration
AI that looks up client invoices, service status, and billing history in plain English — no admin panel required.
click to run →
Support triage agent
Incoming support tickets classified and prioritised by urgency, client tier, and issue type — before a human touches them.
click to run →
Lead qualification flow
The partner website guide — 3 questions, smart branch logic, qualified brief delivered to inbox. Live on shadowtek.com.au.
click to run →
* terminal demos are illustrative — the actual agents are running live and do not have a retro aesthetic.
Built because we needed it.
Proven because we ran it first.
Shadowtek AI didn't start as a product. It started as Steve Dey solving his own problem — building AI agents to run Shadowtek faster and better. Once proven internally, a partnership with Adam Benz from Lead Laundry turned it into something scalable: agentic systems for marketing, lead generation, and client workflows that work in the real world.
Founder
Steven Dey
shadowtek.com.au"I got tired of watching capable businesses drown in repetitive admin while 'AI tools' gave them a chat window and called it automation. I built something that actually does the work."
Partner
Adam Benz
leadlaundry.com.au"The lead qualification flows we run through Shadowtek AI don't just collect contacts — they arrive pre-briefed, pre-qualified, and ready to buy. The conversion difference is measurable from day one."
What it looks like in the real world.
Every industry has repetitive, high-stakes admin. Here's where agents make the real difference.
Trades & Construction
Job enquiry flow
Homeowner answers 5 questions about their job. Agent generates a scoped brief and estimated range — sent to the tradie and the lead instantly. No back-and-forth.
Professional Services
Pre-consult qualifier
Law firm, accountant, or consultant. Client answers intake questions. Agent drafts a personalised brief for the practitioner before the meeting starts.
Web & Creative Agencies
Internal AI system
Custom Claude setup with full agency context. Writes proposals, briefs, and client updates in your voice — on command. Knows your stack, your clients, your pricing.
Real Estate
Property match flow
Buyer answers questions about goals, budget, and lifestyle. Agent generates a personalised suburb shortlist with reasoning — instant branded report, no agent time required.
Health & Allied Health
Patient intake agent
New patient completes a guided intake flow. Agent summarises history, flags key concerns, and generates a structured brief for the practitioner — ready before the consult.
E-Commerce & Retail
Post-purchase workflows
Agent monitors orders, triggers personalised follow-up sequences, handles routine support queries, and flags edge cases for human review — all without manual intervention.
Real businesses. Real results.
"I was skeptical at first — we'd tried 'automation' before and it just created more work. This was different. The morning intake process that used to eat 90 minutes now runs itself before anyone's at their desk."
Mark Oosterbeek
Operations Director, Peak Civil Group
"Our sales team used to chase cold leads all day. Now the AI pre-qualifies, follows up, and books the call — by the time we pick up the phone they already know our pricing and have questions ready."
Priya Nair
Founder, Uplift Financial
"We deliver web projects for 40+ clients. The reporting alone used to take a full day each month. That's gone. The system pulls everything together and sends it. Clients actually read it now too."
James Whitfield
CEO, Foundry Digital